Moving On to the Next Big Thing

“Dreams and Delights” took place on Wednesday as planned. If I was a superstitious person I’d think that the lovely, sunny weather happened because we planned a snow date. In any case, the event attracted a steady stream of visitors. Wow.

What’s next? Well, Black Friday through Cyber Monday I and a large number of other etsy shop owners are hosting some specials. Mine is 20% off all earrings. Something to thank my customers and inspire the economy to recover already. That, however, is not my next big thing. I have plans to completely redesign and recode my website. I’ve been planning on doing so for quite some time, from rewriting my artist statement and entry page welcome to redesigning the whole site layout.

One of the substantive changes I am considering is to overhaul the whole navigation desgn. For example, instead of delineating jewelry by design type, I might group them according to occasions they might be used for. Very fancy work that one might wear out to, say, the theatre or a New Years party vs pieces more likely to go to a nightclub vs bridal pieces and so on. Of course there’s some overlap but I think that this might inspire people who look at my pieces and say, “Wow, that’s gorgeous, but where would I wear it?”

Then again, there’s an argument for grouping according to color (although I want to think my search utility would be sufficient for people to use who wanted to find a necklace, earrings and bracelet in cerulean.

What’s your suggestion? What’s your idea of the perfect scheme for grouping my work? (Beyond paintings on the left side of the gallery and art jewelry on the right side.)

2 Responses to “Moving On to the Next Big Thing”

  1. Emily Giskin Says:

    Ooh, I like the idea of grouping according to occasion, but (I don’t know anything about coding) maybe it would be helpful to have different ways to view items. For example, leave the groupings by type of jewelry but have the choices in an obvious place for which way you wanted to view the pieces? Like “sort by type of jewelry, color, occasion etc” Then having the overlap is still possible and people can look through pieces in the way that suits them best.

  2. Patricia C Says:

    Hm, I have to think about that. My site is all static pages but it might be possible if I have a large number of static pages that cover the various possibilities. The problem is the number of possible variations of ways people want to see things; by occasion, by color, by price, by weave to name just a few. Mostly, a decent site search engine would be able to sort according to simple parameters so I don’t need to make pages that would be redundant in that way.

    Definitely lots to think about. Thanks, Emily.